ABOUT ORCHESTRA
Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, travel, hospitality, arts, technology, nonprofit and philanthropy, real estate, sports, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.
People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
ABOUT THE ORCHESTRA TRAVEL TEAM
Our growing Travel + Hospitality team works on some of the most coveted destinations and award-winning hospitality brands and attractions around the globe. Our clients cross all sectors of travel and hospitality, spanning international destinations and airlines to hotel brands and design-forward boutique properties, including Los Angeles Tourism, New Zealand Tourism, Marriott International Distinct Select Brands, Singapore Airlines, Bunkhouse Hotels, Trailborn Hotels & Resorts, INNESS, MOLLIE Aspen, SUMMIT One Vanderbilt and more.
ABOUT THIS ROLE
Orchestra is seeking a Senior Account Executive to join our team. You will lead daily client relations, plan and execute day-to-day project deliverables, support and lead client teams and conceptualize strategies, pitches and media placements. This person will work closely with client leads and internal staff, delegating to peers and junior staff and develop and advance strategy with senior leaders. This is a great opportunity for someone who is interested in honing their communications skills in the travel, lifestyle, retail, hospitality and culinary destinations, and who can work directly with senior executives at these firms to plan and implement holistic communications strategies.
Role location: This role is based in our New York, N.Y. office on a hybrid basis. The team is in-office 3 days per week.
ACCOUNTABILITIES AND QUALIFICATIONS
As a Senior Account Executive on the Travel + Hospitality team you will…
- Serve as a day-to-day point of contact for clients
- Use your knowledge of the media landscape to develop strategic and creative opportunities to promote clients and generate earned media/influencer coverage
- Foster existing and develop new meaningful relationships with reporters, editors and influencers
- Lead outreach and maintain influencer/creator relationships to ensure smooth collaborations with clients
- Write and edit persuasive external and internal documents such as press releases, op-eds, fact sheets, talking points and communications plans
- Draft and develop content that can be leveraged for both earned media and owned-channels, including LinkedIn, Instagram and other online platforms
- Secure and supervise media interviews, broadcast shoots and on-property press trips
- Concept, secure and assist with execution of events and partnerships
- Assist with the planning and execution of influencer-facing events such as property tours, curated dinners, and launch events
- Participate in business development opportunities
- Manage internal client teams and mentor junior staff
ESSENTIAL SKILLS:
- A minimum of 4 years of experience in media relations for clients in the travel, lifestyle, hospitality and culinary industries
- Outstanding project management skills, with the ability to prioritize work streams and track progress across multiple teams
- Ability to multitask, handle multiple projects at once, work quickly and meet deadlines in a fast-paced environment with high attention to detail
- Demonstrated relationships with reporters and strong news sense
- Able to communicate clearly and effectively, both verbally and in writing, with varying levels of staff, clients, the media, etc.
- Ability to work with a team to meet group objectives
- Confident communications skills to support with direct client communications via phone, email, video call and in-person meetings
- A positive attitude and willingness to experiment with new tactics or platforms that support client objectives
WORKING AT ORCHESTRA
Salary range (commensurate with experience and skills): $70,000-$90,000
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Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.
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