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At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com

Head - Programmatic Buying (Performance Solution) - APAC

Key Responsibilities

Portfolio & Revenue Ownership

Own and drive revenue (MF and NR with focus on NR) across the India, SEA, Japan, Korea and ANZ
Distinguish and manage the levers that drive Media Flow growth (scale, spend efficiency, campaign volume) along with those that drive Net Revenue improvement (margin management, solution mix, pricing)
Identify, call out, and mitigate revenue risks proactively across both dimensions; bug stops at this level
Own regional performance planning — forecast, pacing, and corrective actions
Navigate cross-regional dynamics and connect learnings across Americas, EMEA, and China to unlock portfolio-wide revenue growth

Team Leadership & Capability Development

Manage, grow, and develop L1–L4 traders across functional and professional dimensions
Assign portfolios based on team capability mapping; enable traders to operate at the edge of their level and develop professionally
Foster an experimentation and hypothesis-driven culture within the team
Drive tough conversations within the team and with external stakeholders when necessary

Analytical &ProcessDepth

Define and govern the analytical frameworks used across the trading function
Identify new avenues for growth from data-driven approaches and strategic thinking for long term
Build processes to drive efficiency in execution with a mindset of growing dollars managed per person – through automation, AI and alignment – and ensure adherence to processes
Think outside existing playbooks; conduct experiments and hypothesis-led research on unsolved problems

Platform & Product Influence

Work closely with Product, SE, Engineering, Data science and other teams to align platform priorities to the reality of advertiser needs
Translate ground-level trading signals and advertiser feedback into actionable product roadmap inputs
Drive experimentation across DSP and partner platforms; evaluate hypothesis impact rigorously
Influence platform decisions using evidence from portfolio-scale observations across multiple regions so that we are building for a global strategy

Stakeholder Management & Commercial Alignment

Align with Sales, CGM, Strategy, Ops, Creative, etc. on regional ops playbooks, GTM execution, and trading requirements across Americas, EMEA, and China
Work with senior commercial leadership to unlock blockers from clients and ensure product attention tracks to account priority
Represent trading in cross-functional discussions; bring market and industry intelligence to inform decision-making
Maintain awareness of competitive landscape and emerging performance marketing trends by region

Customer Centricity

Obsess over customer needs (KPIs, Delivery and Fraud controls) and put customer first – and everything else after mindset to work and instill that culture within the team
Maintain deep contextual knowledge of key accounts: spend stack rank, KPIs, competitive landscape, title/app lifecycle, and partner footprint
Ensure product and trading approaches are grounded in advertiser unit economics — avoid over-generalizing across diverse advertiser types
Set and push uncomfortable goals for the team in terms of account penetration and vertical expansion with growth mindset

Accountability Culture

Establish a culture of daily tracking, structured RCAs, and follow-through across the team
Drive accountability not just in performance but in how issues are raised, escalated, and resolved
Personally accountable for regional growth outcomes; cascades that accountability through the team

Qualifications & Experience

Required

10+ years of experience in performance marketing, or ad tech; 3+ years in analytics, account management, delivery capacity
Deep expertise in DSP mechanics, attribution frameworks, and MMP integrations (Appsflyer, Adjust, Kochava)
Demonstrated ability to manage, mentor, and grow a trading team across multiple levels
Track record of driving advertiser revenue growth at portfolio scale
Experience working across multiple regions with an understanding of regional dynamics across different regions – understand nuances for each but able to connect them in one thread if needed
Comfort navigating cross-functional stakeholder environments (Sales, CGM, Product, Tech, Partnerships, Finance, Ops)

Preferred

Exposure to multi-solution portfolios including such as DSP, On-Device, Affiliate, etc.
Familiarity with agency-model orchestration (not just direct managed delivery)
Experience influencing product roadmaps based on trading data and advertiser feedback
Prior exposure to vertical-specific performance marketing (gaming, fintech, e-commerce, OTT/streaming)

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!