Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.

Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About Performance Strategy

As Performance Strategy, our mission is to expand our expertise and leverage our proximity to technology and customers to incubate, manage & grow the Accelerate customers. We are uniquely placed in the middle of the organization, serving as a bridge between commercial and technical teams; we are the power users of our tools and hence we support implementation, optimisation and analytics as well as product and process developments.

Performance Strategy supports all Accelerate customers, through every stage of the account lifecycle, with an eye on performance, scale and growth strategies. We thrive in being the performance specialists & strategists, and in the Accelerate world performance = revenue. We do that by continually balancing a diverse set of responsibilities and collaboration with various teams across the org which the table below highlights.

The Performance Strategy - New Business (GCR) role will focus on strategic support for new launches within our rapidly expanding GCR business. This involves providing implementation and analytical support to ensure performance success during the critical first six months of the customer lifecycle. Additionally, this role will contribute to a global new business support framework, continuously refining our new launch best practices and influencing product development accordingly.

Responsibilities:

Serve as a technical POC for Launch customers - applying best practices to identify growth opportunities, provide proactive account support & utilize optimal performance levers to drive incremental revenue
Execute day-to-day campaign management tasks e.g. collect creative assets, calculate/implement budgets and caps, set up changes, basic performance reports
Serve as an internal point of contact for key clients - managing & optimizing for performance, collaborating with account teams and escalating niche issues internally
Be an expert in our platform and work closely with Account Teams to formulate campaign optimization strategies to meet customers' needs
Launch new campaigns and ensure they are set up for success, flagging any non-standard pitfalls
Play an active role in various cross-functional projects
Be proactive with knowledge sharing - provide regular updates in internal team meetings
Comfortably operate across the company matrix and lead communication with technical and non-technical teams
Identify & analyze performance trends and potential issues
Optimize campaigns for post-install goals using proprietary tools and dashboards and make recommendations to client-facing team and present to clients on an ad-hoc basis
Identify, triage and escalate issues to management and internal teams
Critically assess team processes, develop best practices, and drive improvements

Requirements:

Bachelors Degree and 2-4 years campaign optimization, BI, or analytical experience
The ability to draw insights from data
Strong organizational skills
A proactive and outcome-driven approach
The ability to communicate clearly and concisely with technical and non-technical teams
A strategic mindset
A passion for product and process improvement
Mandarin / English (fluent)

Location: Beijing - Our office is located in Guomao and most employees come to the office 2-3 days per week

Liftoff's compensation strategy includes competitive market rate along with equity and benefits and perks that will give our employees what they need to do their best work. In order to ensure teams are compensated fairly for the work performed, we map out specific levels and take into consideration the cost of labor within each location.

The annual pay range for this position in Beijing is (base+bonus): 280,000 - 330,000 RMB plus 10% target bonus.

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We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024.

Please see the independent bias audit report covering our use of Covey here.

Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.

Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.

Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.

Agency and Third Party Recruiter Notice:

Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.