WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
The Role:
Zeta Global is seeking an experienced, senior director-level Marketing Strategist to join our Strategic Consulting group. This is a key role, providing insight and guidance to mid- to C-Level executives across their business including brand, marketing strategies, and operations.
Our Strategic Consultants take an innovative approach to help marketers individualise and optimise outcomes to power business growth at scale. We focus on unlocking customer insights, uncovering cross-channel activation use cases, and pursuing growth everywhere our clients’ customers are—finding meaningful connections with their audiences to maximise impact and ROI.
The ideal candidate will bring a unique blend of proven omni-channel marketing expertise, loyalty programmes, analytical problem solving and strategic consulting experience, together with the ability to drive action and outcomes. This position has a leadership role with the client in connecting data insight and activation to business application and performance.
A day in the life…
• Identifying opportunities and offering omni-channel strategic solutions to the client; focused on improving ROI, rooted in data, insight and expertise with a focus on driving the desired business objectives and customer behaviours.
• Develop and manage strategy and analytic roadmaps that define workstreams aligning to client objectives that mature their digital maturity across marketing and advertising technology
• Drive client presentations and deliverables; working with the account, analytics, creative and operations teams.
• Develop and evolve client loyalty programmes from inception through optimisation
• New business development—bring strategy to life within proposals and pitches to new clients and existing client upsell.
• With 365 days generating end to end contributions towards a client portfolio you own and manage, delivering measurable improvements in client engagement and retention and contributing to at least one upsell or new business pitch.
The Ideal candidate will have…
• Passion for driving results, ensuring client satisfaction, and securing competitive wins
• Self-starter with ability to think strategically and respond tactically
• Ability to work in fast-paced, deadline-oriented, growing public company with high expectations
• Excellent written and verbal communication skills
• Excellent organisational, goal setting, analytical and planning skills
• Ability to develop, implement and manage key strategic initiatives
• Strong work standards, impeccable integrity and ethics
• Experience with a mix of verticals especially retail, travel & hospitality, telco, finserv
• Both client-side and agency-side experience a plus
Requirements:
• 8+ years of CRM experience either in industry or management consulting, leading engagements on growth and customer experience
• Previous experience in consulting, agency strategy or client leadership role is preferred
• Solid understanding of key experience design tools such as journey mapping, service design blueprints and roadmaps
BENEFITS & PERKS
- Excellent medical, dental, and vision coverage
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:
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