Location: This position is remote within the United States.
Brand Strategy Director
This role is for a big picture thinker to shape, position and activate world class brands to drive growth. Someone who can deliver business transforming brand strategy and positioning, as easily as they can bring it to life in creative or experience strategy. But Huge is focused on client outcomes over project outputs, so the real work is helping clients understand their paths to growth, figuring out the work the brand needs to do to get them there, and taking them there through whatever mixture of campaigns, products, experiences promises the greatest success. Your previous experience and formal training will matter, but you’ll find yourself leaning heavily on vision, thought leadership and creativity as well.
You will lead client and strategy teams and be a partner to CMO clients and to creative department peers.
Role.
Externally you will focus on building deeper strategic client partnerships, growing potential partnerships through creative solutions and helping clients understand the work their brand needs to do in order for them to succeed. Internally you will help make better strategies and better strategists through managing and coaching. And you will build relationships across disciplines - including data, creative, technology and product - to inform holistic strategies, launch bigger ideas and enjoy more satisfying collaborative work.
What you’ll be doing.
Shaping growth trajectories and strategic visions for brands, through audience understanding, landscape analyses, cultural awareness and creative ideation.
- A solid ability to both direct and get hands on with core brand strategy practices (definition, architecture, naming, etc.); while also being able to move that work into campaigns, product directions and new innovations.
- Leading multi-disciplinary teams to shape and build strategic brand directions.
- Defining the opportunities, insights, and frameworks for creative partners to act on that deliver commercial impact to clients.
- Building and shaping internal processes that facilitate efficient and effective strategy development.
- Developing clear points of view on relevant topics that inform strategy development, clients’ thinking and thought leadership.
- Leading the development of strategies and coaching other strategists in the same.
- Managing a team of business, brand and creative strategists.
What we’d like to see.
- 8+ years of experience driving brand strategy and creative work across traditional, digital, AI and experiential environments.
- Experience developing brand strategy that informs a broad ecosystem - including campaigns, messaging and employee engagement, organizational alignment as well as content and product strategy.
- Excellent communication and presentation skills.
- Passion to rapidly build expertise on new businesses and industry verticals.
- Ability to work in cross-functional teams and apply brand thinking to diverse opportunities and channels.
- Demonstrated experience partnering with and persuading senior client leadership.
This role is currently not available for hire or work in New Mexico and Hawaii, USA.
About Huge
Huge is a design and technology company. We create products and experiences that grow the world’s most ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent, shoppable and unique to every brand.
Huge’s nearly 1,000 thinkers, tinkerers, makers and creators, have been problem-solving across North America, Europe, and Latin America for over 25 years. Interested? You’ll find more information at www.hugeinc.com.
Huge is committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of innovators, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.
Huge is an equal opportunity employer (EOE). We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.
Workers shall not be required to pay employers’ or agents’ recruitment fees or other related fees for their employment. If any such fees are found to have been paid by workers, such fees shall be repaid to the worker.
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