Smartly is looking for a Senior Commercial Activation Lead to help turn our most important go-to-market priorities into clear, actionable commercial motions for our revenue teams.
This role sits within Commercial Enablement and partners closely across Sales, Customer Success, Agency, Partnerships, Product Marketing, Product, and Commercial leadership. The focus is not simply creating enablement materials or delivering training. The focus is driving field readiness, adoption, and execution against the commercial priorities that matter most.
The ideal candidate is a senior commercial operator: structured, proactive, collaborative, and comfortable building from ambiguity. They can translate complex product, market, customer, and competitive inputs into practical field guidance, align stakeholders, create repeatable operating rhythms, and give leaders clear visibility into what is working, where teams are blocked, and what needs to happen next.
This is a senior individual contributor role for someone who can move between strategy and execution without getting lost in either.
What You Will Do
- Own commercial activation plans for priority GTM initiatives, product launches, field plays, and revenue motions.
- Translate product, market, customer, and competitive inputs into seller- and customer-facing narratives, talk tracks, manager guidance, field-ready resources, and adoption plans.
- Partner with Sales, Customer Success, Agency, Partnerships, Product Marketing, Product, and Insights teams to align messaging, activation plans, field expectations, and success measures.
- Build enablement motions for strategic priorities such as QBR/HBR excellence, product adoption, expansion plays, customer value storytelling, seasonal opportunities, and major commercial campaigns.
- Create leadership-ready updates that show what is live, what is moving, where adoption is stuck, what risks exist, and what decisions or support are needed.
- Develop repeatable playbooks, templates, guides, and operating rhythms that help revenue teams execute consistently across regions, segments, and customer types.
- Use AI and enablement systems to reduce manual work, improve content reuse, surface commercial insights, and make guidance easier to find, trust, and apply.
- Act as a senior partner within Commercial Enablement, helping raise the quality bar, improve cross-functional ways of working, and strengthen the function’s commercial impact.
What Success Looks Like
- You bring structure to ambiguous commercial priorities and turn them into clear plans, owners, timelines, field actions, and success measures.
- Revenue teams understand what to do, why it matters, and how to execute.
- Commercial leaders have better visibility into activation progress, adoption gaps, blockers, and risks.
- Product and PMM inputs become practical field guidance, not just launch announcements or slide decks.
- Strategic motions such as QBRs, product adoption, expansion plays, and GTM launches become more consistent and measurable.
- Commercial Enablement becomes more proactive, trusted, and connected to revenue outcomes.
What We Are Looking For
- Experience in revenue enablement, sales enablement, GTM strategy, commercial strategy, product marketing, sales strategy, customer success strategy, or revenue operations.
- Strong understanding of B2B commercial motions, including sales cycles, customer value storytelling, product adoption, expansion, stakeholder alignment, and field execution.
- Ability to translate complex products, market dynamics, customer needs, and platform capabilities into clear commercial narratives and practical guidance.
- Experience building field plays, launch plans, QBR/HBR motions, seller guidance, manager toolkits, adoption plans, or commercial operating updates.
- Excellent written and verbal communication, with the ability to synthesize messy inputs into crisp recommendations and executive-ready updates.
- Strong cross-functional operating style. Able to partner across Sales, CS, Agency, Partnerships, Product, PMM, and leadership without needing every step defined.
- Comfort using AI, CRM data, conversation intelligence, enablement platforms, content systems, and commercial insights to scale work and improve execution.
- High ownership, low ego, and strong team orientation. You care about making the commercial organization, the team, and the work better.
Preferred Qualifications
- Experience in SaaS, advertising technology, marketing technology, media, agencies, or a complex B2B commercial environment.
- Experience supporting global or multi-region commercial teams.
- Experience working with tools such as Salesforce, Gong, Highspot, learning platforms, AI tools, content management systems, or revenue intelligence platforms.
- Experience building executive updates, business reviews, strategic playbooks, or field adoption reporting.
What We Offer You
- Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
- Generous healthcare packages & mental health benefits
- 401K plus matching & equity grants for all new Smartlies
- Wellness benefit & learning reimbursement opportunities
- Volunteer time off days & company donation matching opportunities
And so much more…
The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.
Salary in USD: $125,000 - 170,000
Curious what it’s like to work at Smartly? Visit our Careers page to see how we grow, collaborate, and make impact together.
About Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
The processing of your information is described in our Candidate Privacy Notice.
