WHO WE ARE.
Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 11 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day. We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time. Our north-star values are to be Human, Curious, Playful, and Helpful. We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World.
THE FORMULA.
At Glossier, creativity isn’t just what we do, it’s how we connect, how we show up, and how we aspire to earn our place as the most loved lifestyle brand in the world. We’re looking for a Creative Director who can take that responsibility seriously (but not too seriously), shaping a creative vision that feels both distinctly Glossier and unmistakably forward, the kind of signature recipe that only we can bring to life, and one that others can’t quite replicate.
Reporting to our Chief Marketing Officer, this role sits at the center of how our brand comes to life, guiding the look, feel, and voice of Glossier across every touchpoint. You’ll bring a point of view that is both grounded in who we are and ambitious about where we’re going, thoughtfully combining instinct, taste, and cultural awareness into a creative recipe that resonates deeply with our community while moving the business forward.
But the real heart of this role goes beyond the work itself. You’ll step into a team of talented and creative individuals who have experienced meaningful change, and your ability to lead through that (thoughtfully, intentionally, and with care) will define your success. You know how to create an environment where people feel inspired and supported, where creative freedom is protected, and where the right structure acts as a framework (not a constraint) so the work can come together at its best. You’re as invested in building people as you are in building the work itself, understanding that the strongest creative output is the result of the right ingredients, environment, and leadership.
You’ll set the creative bar, yes, but also the tone. Balancing instinct with perspective, autonomy with alignment, and ambition with empathy, all while knowing when to step in to refine the recipe, and when to let it evolve naturally. The result? Work that not only looks beautiful, but feels meaningful, and a team that’s energized to bring it to life, together.
If you’re someone who can lead with both vision and humanity, and knows how to turn that into work that people love, you might be exactly the ingredient we’ve been looking for.
BRINGING IT ALL TOGETHER.
Like any great recipe, this role is about how all the elements come together: creative vision, thoughtful execution, and strong leadership. Each one essential on its own, but even more powerful in combination. From setting the creative direction and translating it into meaningful brand moments, to guiding and developing the team behind it all, the Creative Director will bring each ingredient together with intention, clarity, and care. This role plays a key part across Creative Vision & Execution, Brand Storytelling & Expression, and Leadership & Team Development, ensuring the final result is both cohesive and distinctly Glossier.
Creative Vision & Execution
- Define and evolve Glossier’s overarching creative direction across all channels, ensuring a cohesive and elevated brand experience
- Build efficient, scalable systems across campaigns, content, and launches
- Lead the development and execution of 360° campaigns, from concept through final delivery across digital, retail, social, and experiential
- Partner with Product and Marketing to bring launches to life through compelling storytelling and visual identity
- Translate cultural insights and community signals into fresh, relevant concepts that push the brand forward, while establishing and upholding creative standards that ensure all work is on-brand, best-in-class, and emotionally resonant
- Establish and codify ownable brand assets and visual systems that make Glossier instantly recognizable across any touchpoint
- Act as the ultimate steward of brand distinctiveness, ensuring the work is not just beautiful, but unmistakably Glossier
- Brings an editorial point of view including a strong perspective on taste, culture, and curation
- Build scalable creative systems, toolkits, and guidelines that empower teams to execute at a high bar globally
- Create culturally defining brand moments, products, and symbols that become synonymous with Glossier
- Oversee creative output across photography, video, copy, design, and experiential, ensuring consistency and quality at every touchpoint
- Continuously refine creative processes and workflows to enable speed, clarity, and creative excellence without compromising artistry
- Lead visual merchandising in owned retail and wholesale, product packaging, merch concept and design
Brand Storytelling & Expression
- Shape and evolve Glossier’s brand narrative, ensuring it reflects who we are today while building toward who we want to become
- Develop breakthrough campaigns and brand moments that deepen emotional connection with our community, focusing on human connection, everyday moments, and storytelling that authentically reflects real life
- Ensure consistency in voice, tone, and visual identity across all platforms and markets
- Partner closely with retail to bring the brand to life in physical spaces, focusing on experiential moments of brand expression that are immersive and memorable
- Leverage insights, trends, and cultural moments to keep the brand relevant, differentiated, and ahead of the curve
- Collaborate with cross-functional partners to ensure creative work not only inspires, but also drives business impact
- Reimagine retail as a storytelling platform and cultural touchpoint
- Lead the creation of immersive, ownable physical environments that extend the brand into real life
- Define the next era of Glossier retail experience
Leadership & Team Development
- Lead, inspire, and develop a high-performing Creative team, fostering an environment of trust, collaboration, and creative excellence
- Navigate and stabilize a team that has experienced significant change, bringing clarity, consistency, and renewed energy to the function
- Balance creative freedom with clear direction, ensuring team members feel empowered while aligned to shared goals and standards
- Provide thoughtful, actionable feedback that elevates both the work and the individuals behind it
- Build and scale team structures, roles, and ways of working to support long-term success
- Partner cross-functionally with Marketing, Product, and People to ensure alignment, prioritization, and effective execution of initiatives and projects
- Own and evolve the end-to-end creative operating model, ensuring the team delivers high-quality work at speed and scale
- Champion a culture that reflects Glossier’s values of Be Human, Be Curious, Be Playful, and Be Helpful, while holding a high bar for performance and accountability
KEY INGREDIENTS.
We know you’re here to do great work, raise the bar, and make a meaningful impact, and we’re here for that, too. While there’s no single path to success, we’ve found that the key ingredients below set the foundation for doing your best work, thriving in the role, and ultimately making it your own (i.e. successfully bringing this formula to life).
- 10+ years of experience in creative roles within beauty, fashion, lifestyle, or adjacent consumer categories, including 4+ years in senior creative leadership
- Proven track record of developing and executing breakthrough creative work that builds brand equity and drives cultural relevance
- Experience leading and developing creative teams, particularly through periods of change, transformation, or rebuilding
- Exceptional people leadership skills, with the ability to inspire, motivate, and elevate a team while balancing empathy and accountability
- Strong creative vision and taste, with the ability to translate abstract ideas into compelling, tangible outputs that are unexpected yet uniquely Glossier
- Experience overseeing multi-channel creative execution, including digital, social, and experiential
- Highly collaborative, with experience partnering cross-functionally across Marketing, Product, and Brand
- Strong communication skills, with the ability to flex style and approach based on audience
- Deep understanding of the Glossier brand, customer, and community, with a passion for creating magic that is both meaningful and enduring
- Comfortable operating in a fast-paced, evolving environment, with the ability to bring structure and clarity without stifling creativity
In accordance with the applicable law, the following represents a good faith estimate of the minimum and maximum compensation range for this position:
- The estimated annual pay range for this role is $235,000.00 - $305,000.00 per year.
- Actual compensation will be determined based on a variety of factors, including but not limited to the candidate’s experience, skills, qualifications, and location, and the final offer will reflect the totality of the candidate's background.
- There may be future opportunities for continued pay progression based on continued strong performance in the role.
- Full-time positions are also eligible for a competitive compensation and benefits package that include medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits.
- Learn more at the Glossier Career page.
Compensation for the role will be determined based on permissible, non discriminatory factors such as a candidate’s qualifications, skills, and experience.
We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Glossier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.
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