AppsFlyer is a global leader in marketing measurement, attribution, and data collaboration, helping brands make better business decisions with privacy-first technologies at massive scale. Our platform processes hundreds of billions of data points every day, powering mission-critical products with a strong focus on scalability, reliability, and trust. The Collab Unit is looking for an exceptional Team Leader to lead the Audience Team. The Audience Team is responsible for building the products and infrastructure that enable customers to create, manage, and activate high-value audiences across multiple channels and marketing use cases. This is a strategic domain at the heart of how customers derive value from AppsFlyer’s behavioral data. As the team leader, you will manage a multidisciplinary engineering team and help shape the future of audience building and activation. You will work closely with product, architecture, data, and other engineering teams to deliver scalable, reliable, and user-centric solutions. This role requires a strong engineering leader who is passionate about building excellent teams, solving complex data and backend challenges, and driving execution in a fast-moving environment.
What You’ll Do
Lead and grow a high-performing engineering team responsible for end-to-end ownership of audience-related products and capabilities
Drive the design and delivery of scalable backend systems and data flows that power audience creation, enrichment, segmentation, and activation
Partner closely with Product, Design, Architecture, and cross-functional engineering teams to define and execute the team roadmap
Translate product and business goals into clear technical plans and ensure predictable, iterative delivery
Stay hands-on and involved in architecture discussions, design reviews, and code reviews
Foster a strong engineering culture of ownership, collaboration, quality, and continuous improvement
Mentor and develop engineers, supporting their professional growth and helping them reach their full potential
Recruit top talent and build a healthy, balanced, and effective team
Ensure high production standards, operational excellence, and system reliability
Promote curiosity and technical excellence by evaluating new tools, technologies, and approaches where relevant
Take an active role in shaping the broader engineering direction of the Collab Unit together with fellow team leaders
What You Have
6+ years of software development experience, with strong backend engineering skills
2+ years of experience managing engineers or technical teams
Proven experience building and operating production-grade distributed systems
Strong understanding of software design, system architecture, and development best practices
Experience leading projects from design through production in a dynamic environment
Ability to balance hands-on technical involvement with team leadership and execution
Excellent collaboration and communication skills, with experience working across multiple functions and stakeholders
A people-first leadership mindset, with a passion for mentoring, coaching, and growing engineers
Strong sense of ownership and the ability to drive clarity and momentum in ambiguous spaces
Proficiency in written and verbal English
B.Sc. in Computer Science or equivalent practical experience
Bonus Points
Experience working on audience segmentation, campaign targeting, or user data platforms
Experience with large-scale data systems, analytical platforms, or real-time data pipelines
Experience building products that combine backend services with customer-facing workflows
Recommended by an AppsFlyer employee
As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
