Senior Engagement Marketing Manager
Pathstream |Marketing | New York, NY (Remote or Hybrid)
Role/Department Overview:
This is a full-time, exempt position and reports to the Head of Product and Lifecycle Marketing.
WHAT WE DO
Pathstream was founded on the premise that substantial unrealized economic and human potential exists within each organization's frontline workforce. We are reshaping the way employees and managers on the frontlines excel in their careers. In this age of rapid tech evolution, our enterprise partnerships transform frontline teams from transactional to relational, and from task-oriented to strategic.
We impact companies' bottom lines with improved productivity, increased retention, and differentiated quality of customer experience — while employees experience greater success in their current roles and unlock future professional growth.
We're a tight-knit, hardworking, mission-driven team of ~60 employees eager to scale our solution and transform careers across the United States.
THE ROLE
As we continue to grow our portfolio of enterprise customers, it's critical that we nurture partner employees and effectively guide them through the Pathstream experience to drive customer activation, retention, growth, and happiness. Lifecycle Marketing touches every aspect of our business — from enrolling learners in programs to launching new partners, activating partner employee accounts, and keeping them actively engaged with Pathstream over the long term. Each of these initiatives ties directly to revenue opportunities and our ability to grow with our B2B partners.
Pathstream is seeking a Senior Engagement Marketing Manager to own learner engagement and retention strategy, quickly ramp up on our B2B2C audiences, and manage the communications our users receive to increase engagement and revenue opportunities through program enrollment and completion. Working with the Lifecycle and Customer Success teams, you will own the strategy, design, implementation, and optimization of personalized campaigns across email, SMS, and similar channels, ensuring learners are supported and motivated to achieve their goals.
As a critical cross-functional leader, you'll work closely with Marketing peers and the Product and Engineering teams to ensure accurate data tracking, use data to build personalized segmentation and content, and incorporate product-led growth strategies into the learner journey. You'll also collaborate with our Customer Success team and corporate clients to tailor campaigns that align with user needs and partner goals.
This role combines creative problem-solving, technical expertise, and analytical thinking to deliver measurable outcomes and meaningful engagement.
What you'll do:
Drive Learner Activation and Engagement:
- Design and execute marketing strategies to introduce learners to Pathstream, enroll in programs, increase engagement, and drive program completion.
- Develop behavioral campaigns using platform data to deliver personalized, data-driven messaging at scale.
Tailor Campaigns for Corporate Clients:
- Align lifecycle strategies with client business objectives and employee needs.
- Collaborate with Customer Success to identify and execute awareness campaigns across internal partner channels
- Drive results that align with the desired business impact for Pathstream partners and inspire program growth.
Collaborate on Product-Led Growth:
- Partner with Product and Engineering teams to ensure proper data tracking, integrate lifecycle campaigns with existing and new product features, and identify opportunities to improve the customer journey.
- Build growth opportunities that seamlessly enhance engagement and retention across individualized user journeys.
Optimize Campaigns:
- Analyze performance metrics with tools such as Hex, Amplitude, and FullStory to uncover insights, refine lifecycle strategies, and help employees make the most of their Pathstream experience.
- Run tests and experiments to establish performance baselines and improve timing, messaging, and channel optimization to maximize engagement.
Refine Messaging:
- Work closely with our Content and Design team to create compelling, purposeful content that speaks to learners' motivations and challenges.
- Collaborate cross-functionally to ensure messaging consistency and alignment with Pathstream's mission and goals across your client portfolio.
Scale Engagement Efforts:
- Develop scalable systems and processes to support learner engagement while maintaining personalization and quality.
- Contribute to product experiments and bring actionable insights to broader marketing strategies.
ABOUT YOU
- Proven First-Principles Approach to Campaign Design and Messaging
- Ability to deeply understand both audience needs, segmentation, and business objectives, creating campaigns that align with user motivations and drive desired business outcomes.
- Data Fluency
- Highly proficient in independently analyzing performance metrics (e.g., Amplitude) to uncover actionable insights, and using them to identify opportunities for segmentation, campaign optimization, and content personalization.
- Funnel Optimization and Testing Expertise
- A thoughtful approach to diagnosing funnel challenges, prioritizing impactful opportunities, and implementing an effective testing strategy to drive measurable improvements.
- Results-Oriented Mindset
- Strong track record of growing retention, engagement, and lifetime value through targeted marketing strategies and initiatives.
- Project Management Excellence
- Exceptional organizational skills to manage multiple campaigns and cross-functional collaboration, ensuring timely execution and continuous iteration, while quickly adjusting priorities.
- Technically Skilled
- Proficiency with a marketing automation platform such as Customer.io, Braze, Iterable, or Hubspot (Customer.io a plus!) and expertise writing Liquid code to apply attribute- and event-based data into automated communications.
- Experienced Marketer
- 5+ years of experience in lifecycle, growth, or engagement marketing, ideally within a fast-paced or startup environment.
- Mission-Aligned
- Passionate about empowering people to maximize their potential and realize their career goals and aspirations.
WHAT WE OFFER
- Transparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedback
- Strong sense of ownership and strategic work that impacts our product, users, colleagues, business, and world
- Competitive salary commensurate with experience and geographic location:
- Zone 1 (NYC and SF Bay Area): $131,000-$160,000
- Zone 2: $118,000-$145,000
- Zone 3: $105,000-$128,000
- Comprehensive benefits package
- 100% employer-paid medical, dental, and vision insurance coverage for you and 50% for your partner/spouse and dependents
- Flexible spending account (health)
- Employee Assistance Program (mental health, financial health, legal support, and more)
- Free access to wellbeing apps like Ginger and Headspace
- Flexible paid time off and 13 paid holidays
- Generous paid parental leave
- Short and long-term disability insurance (100% company paid)
- Annual professional development budget
- Company-provided laptop
- Remote-first culture
- Life insurance (100% company paid)
- Optional supplemental life insurance
- 401(k)
- Discounted pet insurance
COMMITMENT TO DIVERSITY AND INCLUSION
Our company values diversity and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We need a diverse team that can bring different perspectives and approaches, and whose experiences reflect the full set of stakeholders we seek to serve. As such, Pathstream is an equal opportunity employer. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.
SAN FRANCISCO FAIR CHANCE ORDINANCE
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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