About League

Founded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers, providers, and consumer health partners build on League’s platform to deliver high-engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare’s most trusted brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.

Position Summary:

The Marketing Operations Manager will serve as a critical partner to our Demand Generation, Growth, Sales, and RevOps teams. This role focuses on ensuring that our marketing tech stack is optimized, our data is clean and actionable, and our campaigns can run efficiently at scale. You will own the end-to-end marketing operations ecosystem, enabling high-performance demand generation and League’s account-based marketing (ABM) approach through strong data foundations, scalable campaign execution, and robust reporting for pipeline, attribution, and optimization.

This role will be responsible for operationalizing ABM across systems by supporting account segmentation, buying group management, and account-level engagement measurement in close partnership with Demand Generation, Sales, and RevOps.

This is a hands-on, execution-oriented contract role ideal for someone who thrives in a fast-moving, high-growth environment.

What you'll do:

Marketing Technology & Automation

Administer and optimize League’s marketing technology stack:
Salesforce, Pardot, Demandbase, Qualified, and Adobe Bizible
Build, maintain, and optimize automated workflows, scoring models, and segmentation frameworks in Pardot.
Ensure proper lead routing, enrichment, and data sync between marketing and sales systems.
Manage integrations, troubleshoot technical issues, and partner with IT and RevOps as needed.

Analytics, Reporting and Attribution

Create and maintain dashboards and reports for marketing performance, pipeline contribution, and ROI.
Manage multi-touch attribution modeling through Adobe Bizible, ensuring accurate campaign tagging and tracking.
Provide insights and recommendations to improve conversion rates, campaign performance, and operational efficiency.

Data Quality & Governance

Establish and enforce data hygiene best practices across marketing and sales systems.
Support database maintenance, deduplication, and enrichment processes.
Own compliance processes for GDPR, CASL, TCPA, and general subscription & opt-in governance.

Cross-Functional Collaboration

Work closely with Rev Operations, Demand Generation, Product Marketing, and SDR/BDR teams to ensure alignment across funnel stages.
Enable Sales and BDR teams with tools (e.g., Qualified) and ensure seamless handoff processes.
Support quarterly planning and forecasting by providing data-driven insights and accurate multi-touch reporting.

Security-related responsibilities:

- Compliance with Information Security Policies
- Ensure access management is performed in compliance with the employee's role and responsibilities
- Responsibility and accountability for executing League's policies and procedures within the department/ team
- Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
- Compliance with Information Security Policies

What you'll bring:

5+ years of experience in Marketing Operations, Revenue Operations, or a similar role in a B2B SaaS or tech environment.
Hands-on expertise with:

Salesforce (SFDC) CRM
Pardot / Account Engagement
Demandbase ABM platform
Qualified conversational intelligence
Adobe Bizible (multi-touch attribution)

Strong understanding of lead lifecycle, funnel stages, scoring, routing, and data flow between marketing and sales systems.
Analytical mindset with the ability to interpret data, diagnose problems, and recommend solutions.
Experience supporting integrated campaigns and ABM programs.
Excellent attention to detail and ability to manage multiple projects simultaneously.

Nice-to-have:

Experience in enterprise healthcare, digital health, or B2B technology.
Familiarity with additional tools such as Outreach, Clay, Leandata and Sendoso.
Salesforce Administrator or Pardot Specialist certifications.
Experience working cross-functionally with SDR/BDR teams and Sales Operations.

AI Fluency & Ways of Working

At League, we are an AI-native organization. We expect all employees regardless of role or level to thoughtfully leverage AI to improve the quality, speed, and impact of their work.

What this means in practice:

Use AI tools as part of your daily workflow to enhance productivity, problem-solving, and decision-making (e.g., drafting, analysis, coding, research, or process automation)
Apply judgment and accountability when using AI by reviewing outputs for accuracy, bias, and quality before use
Continuously learn and adapt as new AI tools and capabilities emerge, incorporating them into your ways of working
Identify opportunities to improve how work gets done from personal productivity to team-level workflows by leveraging AI effectively
Operate with strong data responsibility and security awareness, especially when working with sensitive or regulated information

How this scales by level:

Individual Contributors: Use AI to improve personal productivity and quality of output
Senior ICs / Managers: Integrate AI into team workflows and improve processes
Leaders: Drive AI adoption at the organizational level and shape how work is done across teams

What we look for:

Demonstrated experience using AI tools in a practical, responsible way
Curiosity and openness to experimenting with new technologies
Ability to balance efficiency with quality and sound judgment

CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.

Compensation range for Canada applicants only

$93,000—$110,000 CAD

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at recruitinginfo@league.com.

Our Application Process:

Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps

You should receive a confirmation email after submitting your application.
A recruiter (not a computer) reviews all applications at League.
If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
The final step is an offer, which we hope you will accept!
Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.

Here are some additional resources to learn more about League:

Work Location:

We have a mix of office-centric roles based in our vibrant Toronto office, and remote-eligible roles based anywhere in Canada or US. Each job posting will indicate where the role will be based. Regardless of the role’s posted location, all Toronto-area Leaguers (living within 65 km of our downtown HQ) collaborate in-office Monday through Thursday. Depending on your distance to the office, you’ll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep-work time. We are committed to fostering a meaningful work environment and connections for all Leaguers regardless of location.

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Use of AI Notice
We are committed to ensuring fairness and transparency throughout our hiring process. League may use Artificial Intelligence (AI) tools to assist in the screening of applicants for this position. Please check out our stance on using AI in recruitment here.

Privacy Policy

Review our Privacy Policy for information on how League is protecting personal data.