Product Marketing Coordinator
About the role
We're looking for a Product Marketing Coordinator to own how RetailNext's products show up in the market — the positioning, the messaging, the campaigns, and the content that turns features into customer adoption. This role sits at the bridge between Product and the rest of the go-to-market organization, working closely with Marketing, Sales, and our Retail Engagement Managers (REMs).
The person who thrives here is part storyteller, part student of the market. You'll go deep on the product to understand it inside-out, deep on our buyers to understand how they actually make decisions, and deep on our competitors to know exactly how we win. Then you'll turn all of that into messaging, campaigns, and sales enablement content that moves the needle. You're comfortable juggling multiple workstreams — a launch one week, a case study the next, a competitive battlecard after that — and you keep them all moving without dropping the quality bar.
If you like the idea of a role where your work is visible across the whole company — where Product, Sales, and Marketing all rely on what you build — this is that seat.
Reports to: Global Marketing Manager
Location: Remote, South Africa-based
What You'll Do
Product Positioning & Messaging
- Become a true expert on the RetailNext product suite — what it does, how it works, and why it matters to the customers we serve
- Define and amplify our value propositions and unique selling points in partnership with Product, the Global Marketing Manager, and the CRO
- Translate technical product detail into clear, compelling benefits that resonate with non-technical buyers
- Develop product positioning and messaging that's tailored to specific buyer personas and market segments
- Keep all product marketing copy aligned with the RetailNext brand voice
Market & Customer Intelligence
- Lead competitive intelligence — be the in-house expert on how our competitors are positioned, where they're strong, and where we win
- Identify trends, market influencers, and shifts in customer needs across the retail analytics landscape
- Build and maintain Ideal Customer Profiles (ICPs) and detailed buyer personas — who they are, how they buy, what they care about, and where they get their information
- Share competitive and customer insights with Sales and Product to sharpen strategy and roadmap decisions
Product Launches & Campaigns
- Own product launches end-to-end — build the deployment timeline, develop the messaging, and manage the cross-functional rollout for both net-new products and major releases
- Develop and run product marketing campaigns including upgrade campaigns, upsell initiatives, and website engagement strategies
- Design persona- and segment-specific campaigns that meet buyers where they actually pay attention
- Measure campaign performance and use the data to refine what we do next
Content & Sales Enablement
- Create and manage a wide range of product marketing content — case studies, white papers, blog articles, social posts, webinars, ebooks, video, print and digital ads, email content, and website copy
- Build sales enablement assets — battlecards, presentation decks, one-pagers, demo scripts, and templates — that help Sales communicate value with confidence
- Drive customer advocate marketing to support retention and reduce churn
- Evangelize current product messaging and benefits across the GTM organization so Sales, REMs, and CS all tell the same story
What We're Looking For
Required
- 2+ years of experience in product marketing, content marketing, or a closely related marketing role
- Strong written and verbal communication — you can write a case study, a battlecard, and a launch email and they all sound like RetailNext
- Demonstrated ability to translate technical product detail into customer-facing benefits
- Comfort managing multiple campaigns and content workstreams in parallel without missing deadlines
- Track record of working cross-functionally with Product, Sales, and Marketing teams
- Ability to conduct market and competitive research and turn findings into positioning, messaging, and content
Valued but Not Required
- B2B SaaS background, ideally in retail technology, analytics, or a related vertical
- Experience building buyer personas, ICPs, or competitive battlecards from scratch
- Hands-on experience with marketing analytics platforms and content performance measurement
- Experience producing video, webinar, or podcast content alongside written assets
What We Offer
- Real influence on how RetailNext shows up in market — you'll shape positioning, messaging, and narrative across every customer-facing surface, with direct input into Product, Sales, and CRO conversations
- Creative range across the full content spectrum — one week you're writing a case study, the next you're scripting a launch video or building a competitive battlecard. The work doesn't get stale
- A visible bridge role between Product and GTM — your work is what lands new features with customers and what arms the sales team for every conversation
- Monthly Recharge Day
- Holiday Exchange Program
- Best Self Benefit Program
- Medical Insurance
- Work from Anywhere up to 90 days
