About Us
Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.
About the Role
We're looking for a Product Marketing Manager to drive the marketing strategy for some of the most critical product areas at Twitch: Trust & Safety and Community products. This role sits at the intersection of product development, community health, and growth—helping ensure that our platform remains a place where creators can thrive and communities can flourish safely.
You'll be the marketing voice for products that protect our users, empower our creators, and strengthen the bonds within our communities. This means navigating nuanced, sometimes sensitive product spaces with empathy, strategic clarity, and a deep understanding of our diverse audience. You'll transform complex product capabilities into clear, compelling narratives that resonate with creators, viewers, and the broader Twitch ecosystem and encourage them to adopt features that will help them grow and keep them safe.
This role deals with some sensitive matters. You'll need to be comfortable operating in ambiguity, influencing without authority, and championing products that may not always be flashy but are foundational to everything we do.
You Will
- Own product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in the user problems these products solve and the competitive landscape
- Craft compelling positioning and messaging that translates complex, nuanced product features into clear value propositions for creators, moderators, and viewers
- Develop and execute go-to-market strategies for new product launches and feature releases, including audience segmentation, channel strategy, launch timing, and success metrics
- Partner deeply with Product Management to influence roadmap priorities through market insights, competitive intelligence, and community feedback—ensuring marketing has a seat at the table from ideation through launch
- Collaborate with Brand, Communications, and Integrated Marketing teams to develop holistic campaigns that drive awareness, education, and adoption of safety and community tools
- Navigate sensitive topics with care and strategic precision, developing communication strategies for products that address harassment, content moderation, creator safety, and community health
- Build and maintain cross-functional relationships with Policy, Legal, Creator Programs, and Customer Support to ensure aligned messaging and coordinated launches
- Define and track key performance indicators for product adoption, retention, and sentiment, using data to iterate on marketing strategies and demonstrate impact
- Champion the creator and community voice internally, bringing user insights and feedback into product and marketing decisions
You Have
- 5+ years of product marketing experience, preferably in consumer technology, social platforms, or creator economy products
- Demonstrated experience marketing products in sensitive or complex spaces (AI, trust & safety, policy-adjacent, community health, or similar)
- Track record of developing product positioning that resonates with diverse consumer audiences
- Experience leading cross-functional go-to-market efforts from strategy through execution
- Strong analytical skills with the ability to translate data and insights into actionable marketing strategies
- Excellent written and verbal communication skills, with the ability to distill complex concepts for varied audiences
- Experience working closely with product management teams to influence roadmap and strategy
Bonus Point
- Experience in the livestreaming, gaming, social media, or creator economy space
- Background in community management, AI, content moderation, or trust & safety
- Experience marketing to creator or developer audiences
- Familiarity with Twitch's platform, community, and creator ecosystem
- Experience with crisis communications or sensitive product communications
Perks
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Job ID: TW9171
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.
