AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
We are seeking a Director of Agency & Strategic Partnerships (in New York) to build and scale a high-impact partner ecosystem across agencies and strategic commercial programs. This role is responsible for translating partnerships into pipeline, deal acceleration, and closed-won revenue contribution.
What you’ll do:
- Own and drive agency & partner-driven closed-won revenue contribution as the primary KPI
- Build and scale agency & partner-sourced and influenced pipeline across North America
- Define and execute a tiered agency strategy across holdcos (Publicis, Omnicom/IPG, WPP, Dentsu) and key independent agencies
- Establish and grow senior executive relationships across agency organizations
- Position AppsFlyer as a preferred measurement standard and strategic partner within agency ecosystems
- Lead agency roadshows, working sessions, and joint account planning
- Own and operationalize commercial partner programs within the broader AppsFlyer ecosystem (e.g., cloud marketplaces, media partner credits, success fees) to accelerate deal velocity
- Embed partners into enterprise deal strategy, especially high-value opportunities
- Maintain and leverage relationships with system integrators (SIs) to support deal execution and customer confidence
- Partner cross-functionally with Sales, Marketing, Product, and Customer Success to align partnership strategy with revenue goals
- Activate partners in GTM initiatives, events, and enterprise sales cycles
- Drive product adoption and upsell opportunities within existing accounts through partner engagement
- Provide feedback loops from partners into product and GTM strategy
What you have:
- 8–12+ years of experience in partnerships, business development, or revenue roles within SaaS, AdTech, or MarTech
- Proven track record of driving revenue through agency or partner ecosystems
- Strong experience working with:
- Agency networks (holdcos and independents)
- Commercial partner programs (marketplaces, incentives, co-sell motions)
- Highly commercial mindset with a focus on revenue outcomes, not just relationships
- Ability to operate as a field-oriented partner to Sales teams
- Experience building scalable and repeatable partner-driven revenue motions
- Strong executive presence and ability to navigate complex organizations and stakeholders
- Preferred experience in:
- Marketing measurement, attribution, or analytics
- Omnichannel marketing (mobile, web, CTV)
- Agency ecosystem and operating models
This role is based in our New York office and requires in-office presence three days per week.
For our US-based candidates, the expected On Target Earnings (OTE) are between $270,000 and $300,000 (including bonus or commission). The offer varies on many factors including market location, job-related knowledge, skills, experience, interview results, references, etc.
Position number - 2809
As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO
