About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

As a Senior Insight Analyst on the Strategy, Research & Insights team at Fanatics Betting & Gaming (FBG), you’ll play a critical role in designing and delivering research that informs high-impact business decisions across our ecosystem.

This is a fast-paced, hands-on role for someone who thrives on turning complex questions into clear, actionable insight. You’ll take ownership of research from end to end - designing and executing both qualitative and quantitative research, synthesizing behavioral and attitudinal data, and converting findings into strategic recommendations that influence product, brand, marketing, and commercial decisions.

Whether you’re exploring new player growth opportunities, refining brand positioning, or shaping lifecycle strategy through segmentation, your work will directly impact how Fanatics understands and serves its customers. We’re looking for someone who combines methodological rigor, commercial thinking, and the ability to make research resonate with the business.

Key Responsibilities

Lead end-to-end qualitative and quantitative research initiatives supporting ecosystem strategy across loyalty, the Fanatics app, sportsbook, and casino - influencing product, brand, marketing, and commercial decisions.
Develop a deep understanding of sports fandom - motivations, emotional drivers, behaviors, and engagement patterns - and translate that understanding into strategic recommendations.
Leverage behavioral, attitudinal, and demographic data to inform segmentation, journey strategy, retention, and ecosystem growth.
Identify opportunities to strengthen cross-product engagement and deepen ecosystem connectivity.
Partner cross-functionally with analytics, marketing, product, and commercial teams to integrate multiple data sources into cohesive, actionable insight narratives.
Design and evaluate experiments related to product features, loyalty programs, messaging, and customer experiences.
Monitor market trends, competitive dynamics, and evolving customer expectations within sports betting, casino, and digital sports engagement.
Build and maintain strong stakeholder relationships; ensure insights are implemented and drive measurable business action.
Guide project scoping, prioritization, and supplier engagement as needed.
Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team building activities.

Qualifications

3 plus years experience in research, customer strategy, product marketing, or player engagement roles, ideally in iGaming, digital entertainment, or consumer tech.
Proven ability to design and deliver impactful research using a range of qualitative and quantitative methods.
Strong storytelling and communication skills - able to make complex insights simple, relevant, and actionable for business audiences.
Deep understanding of customer segmentation, user journeys, and player lifecycle strategies.
Strong commercial acumen and the ability to align research outcomes with business goals.
Experience working cross-functionally in a fast-paced, data-rich environment.
Comfort with analytics and behavioral data; SQL or data visualization skills are a plus but not required.
Familiarity with AI-powered research tools and emerging applications of generative AI in insight development, segmentation, and customer understanding.
Have an appetite for learning about the gambling industry and/or existing knowledge of the gambling industry

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$90,000—$130,000 USD

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